™
GROW IT WILD
Bees and other pollinators are crucial to our food supply and ecosystem. Not to mention they make the beeswax that we use in our amazing products. Take action to help the bees and all pollinators. For every product sold we will plant 25 square feet of prairie land with nectar-rich wildflowers each spring. With your help we can plant countless acres with perennial wildflowers that return and multiply each year!
Find Your True North!™
Proudly crafted, plant-derived, grooming products at an honest price for industry professionals and the discerning everyman.
SHOP BEST SELLERS
Find the top products our customers can’t live without.
Our Social Mission
We invite individuals in our product community to "Grow It Wild ™ and “Find Your True North! ™ ”
After his day job was eliminated, co-founder Bobby Willis began seeking more meaning behind his career. So, armed with a passion for men's grooming and men's mental health he and his childhood friend, Nathan French, started an eco-conscious and socially responsible men’s grooming company with a mission to create healthy, affordable products that inspire the everyman.
After all, when you look good you feel good, and when you feel good you do good!
There’s a great satisfaction in building something good for people from the ground up.
Try our products and we think you’ll agree.
-- Bobby & Nate
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SUSTAINABLE
& CRUELTY-FREE
HANDCRAFTED IN
SMALL BATCHES
ALWAYS MADE
IN THE USA
BARBERSHOP
APPROVED
We try to leave as small a footprint as possible. When choosing our containers, packaging, ingredients, and shipping, we consider the environment. We encourage you to reuse, recycle, and upcycle our containers and packaging.
Find Your True North! ™