We invite individuals in our product community to “Find Your True North! ™”

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After his day job was eliminated, co-founder Bobby Willis began seeking more meaning behind his career. So, armed with a passion for men's grooming and well-being, he and his childhood friend, Nathan French, started a men’s grooming company with a mission to inspire individuals to Find Your True North! ™ "True North" is not a place; it is a state of being. True North is an attitude and a mindset for the everyday man to pursue life’s passions and purpose. For it is with zeal and purpose that a greater sense of emotional, physical, and mental health and wellness is achieved. After all, when you look good you feel good. 

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Our product inspirations and work ethic were forged by the rugged terrain, cold winters and hardy folks that personified our hometown.​ We strive to provide honestly priced, premium, plant-based grooming products for the everyman. Each of our products are handcrafted and include the finest all-natural ingredients.

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We stay true to our labels. When we say “Small Batch”, we mean it. Every batch, from scratch - in order to deliver the highest quality and consistency to our customers. There’s a great satisfaction in building something good for people from the ground up. Try one of our products and we think you’ll agree.

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Find Your True North! ™ -- Bobby & Nate