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Our Social Mission
We invite individuals in our product community to “Find Your True North! ™”
After his day job was eliminated, co-founder Bobby Willis began seeking more meaning behind his career. So, armed with a passion for men's grooming and well-being, he and his childhood friend, Nathan French, started a men’s grooming company with a mission to inspire individuals to Find Your True North! ™ "True North" is not a place; it is a state of being. True North is an attitude and a mindset for the everyday man to pursue life’s passions and purpose. For it is with zeal and purpose that a greater sense of emotional, physical, and mental health and wellness is achieved. After all, when you look good you feel good.
Our product inspirations and work ethic were forged by the rugged terrain, cold winters and hardy folks that personified our hometown. We strive to provide honestly priced, premium, plant-based grooming products for the everyman. Each of our products are handcrafted and include the finest all-natural ingredients.
We stay true to our labels. When we say “Small Batch”, we mean it. Every batch, from scratch - in order to deliver the highest quality and consistency to our customers. There’s a great satisfaction in building something good for people from the ground up. Try one of our products and we think you’ll agree.
Find Your True North! ™ -- Bobby & Nate
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We try to leave as small a footprint as possible. When choosing our containers, packaging, ingredients, and shipping, we consider the environment. We encourage you to reuse, recycle, and upcycle our containers and packaging.
Find Your True North! ™